Cherish is someone who you can trust in both your professional and personal lives. I wouldn’t hesitate to recommend her to anyone – as a web host, creative director, designer, illustrator, artist, the list goes on… She has an incredible wealth of knowledge and insight and is very generous with her time and energy. I’ve been honored to see her in action on the board of the Colorado Alliance of Illustrators as well as use her services to host my own websites.

Cherish combines a great design sense with amazing technical expertise, which in my experience is a rare combination. I recently hired her to put up a blog site for me, and got so much more than I expected. She had great ideas, and easily solved complex issues. I will definitely hire her again, and can recommend her very highly.

Cherish Flieder is a talented, versatile, exceptionally well organized, highly educated artist. Savvy in business, along with possessing a breadth of visualization skills that range from exceptional ability in the traditional artist’s materials to a robust understanding of the workings of the computer, its design software and practical applications, Cherish Flieder is a dynamo of ability and thoughtful creativity.

Artlandia® SymmetryShop® is a feature-rich plug-in that fully automates the workflow of creating repeat patterns in Adobe Photoshop. The plug-in gives the user full control over all pattern parameters and easily produces pattern designs from scanned hand-painted motifs, high-resolution photographs, and other complex raster images.

If you haven’t had a chance to play with this little online program, you might want to put down your mouse and have some fun typing keywords into Worlde.

This little program will automatically generate designer-looking word clouds of any words that you enter. The more your enter a word, the larger it will appear in the grouping. Looking at a group of words together can really convey a message all its own and give you a greater appreciation for the language you employ.

Try your family members names, your mission statement, your favorite poems, quotes, speeches, blog posts, website categories, friends . . . the list of possibilities goes on and on.

Shake it up by letting it randomize the fonts, colors and positioning. Try customizing the settings too for even more control. Perhaps it will inspire you on a design you are working on that needs a little extra push.

This sample is from somethingtocherish.com. Now it’s your turn to worlde: try it out at : wordle.net.

Many of the solo professionals whom I coach are people who offer services. They’re coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They’re smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.

But here’s the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales.

Wrong.

You need a special sales page that has a “slippery slope” sales letter.

Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That’s how your sales letter should be – a “slippery slope” that pulls in the reader because it’s so compelling and interesting.

Here’s a basic outline of the 13 elements you want to include. To see an example of them all in action, visit MY own sales page at www.BoostBizEzine.com.

1. Limit your navigation.

The visitor should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on this page, reading your copy and leading her to order. So on this page, only have navigation that relates to the product (e.g. FAQs, Order now).

2. Give a powerful headline.

Your headline can make or break your sales. If it’s not compelling, your visitor will click away. Here’s an easy headline formula: “How to _________ So You Can ____________.” Make sure the 2nd part gives a big benefit, for example, “double your business” or “gain peace of mind.”

3. Discuss the problem the prospect has, or incorporate your own story.

Marketers call this “pushing the ‘ouch’ button.” First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with.

4. Tell us who you are.

If I’m going to buy your stuff, I’d like to know why you’re qualified to write about this topic. Give me the feeling that you’ve learned a lot about this topic and want to share it with me.

Even add a picture of yourself and an audio greeting, like I did. These help the reader instantly feel like she knows you better, increasing the “trust factor.” And people buy from those they feel they know, like, and trust!

5. Use bullets like mini headlines.

Lay out everything I’ll get from your product. Don’t just list your table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features 5 tips on how to save money on groceries. That bullet could read, “Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill.”

6. List plenty of testimonials.

Show your prospects they won’t be the first to buy. It’s more effective to weave-in testimonials throughout your sales letter than to have a separate section for them. Give each person’s full name and Web address, and for extra power, post their photo and an audio testimonial as well.

7. Tell us why your product is such a great value.

How does the price of your product compare if I hired you one-on-one? For example, your manual is a great value at $49 if an hour consultation with you would run me $250.

8. Throw in a few great bonuses.

Offer special bonuses (preferably created by you) that are so good you could sell them alone if you wanted to. It could be a list of resources, a collection of articles, extra tips on a certain subject, or a free consu1tation.

9. Give an unconditional guarantee.

This puts your prospect at ease, giving her no reason to NOT buy. A few turkeys will take advantage of your generosity, but the amount of sales you GAIN from this strategy dramatically outweighs the risk.

10. Request immediate action by having a limited time offer.

Some sales pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon (and you always should be), list the exact date and stick to it. Otherwise just say it’s an introductory, limited-time offer.

11. Make it ABSURDLY CLEAR what to do next.

Nothing bothers me more than when I’m at a Web site, I have my credit card ready, and I can’t find the $%#@& order link! Make your order process idiot-proof. Example: “Cl1ck below to 0rder n0w on our secure server.” Also sprinkle in order links throughout your page — some people will be ready to buy before they get to the bottom.

12. Make one last plea.

In your P.S., right after your signature, emphasize that I should act now. For example, “Don’t miss out on this great 0pportunity. Remember, you can buy n0w and change your mind at anytime.”

13. Don’t forget your contact information!

Readers WILL have questions, so provide an e-mail address on your site that you or someone else will check at least daily. Also, don’t you feel better buying from a Web site that lists a real address and phone number?

Want More Detailed Step-by-Step Help, With Examples You Can Model?

See my quick-start audio program, “The Secret, Simple Formula to Writing Web Copy That SELLS”.

© 2003-2006 Alexandria K. Brown

Online entrepreneur Ali Brown publishes the award-winning ‘Highlights on Marketing & Success’ weekly ezine with 36,000+ subscribers. If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.AliBrown.com

PeopleBrowsr is a simple visual dashboard that adds more power to Twitter,
your other online identities and those of your friends.

• Jump to the site,
• Add your IDs,
• And have fun.

This free service allows you to automatically convert your recent blog posts into Twitter posts.

for fabric printing

www.zoo-inK.com/ZOOINK/zooink.html
for fabric screenprinting (small runs available)

advanced Digital Textiles

www.silkscreenframes.com screenprint supplies and will also burn screens for you

Licensing

http://www.artisticbrandmanagement.com/Home_Page.html

shows

www.printsource.com

www.directionsshow.com

http://www.surtex.com/

Design tutorials

lynda.com

Books

Craft, 101 by Mateo Ilasco

Design Your Own Repeat Patterns : A Quick and Easy Approach By V. Ann Waterman

Our Cherished Solutions Facebook artist pages are now direct linked!

For Painting for Life  check out: http://www.Facebook.com/paintingforlife and for Something to Cherish visit http://www.Facebook.com/somethingtocherish.

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• Need more Facebook Fans? (techtalkformoms.com)

https://www.createspace.com

This is crazy easy to make and sell physical products and digital
products on demand and make a healthy royalty with little or zero cost
to you.

WOW! Check it out and let me know what you think. I havn’t seen the
print quality or anyhting yet, but it sounds like a wonderful program.

Authors
Musicians
Filmmakers

Books on Demand
CD on Demand
DVD on Demand
Kindle
at dtp.amazon.com
MP3 Download

If you go in this direction, I would love to help you get your
graphics formatted and files set up with them so you can start selling
on Amazon.

Something to think about . . .

So much social media, so little time

I first stumbled upon this tool while looking for a way to tweet from my company name and home url (if you examine your tweets closely, they are promoting a link to someone other than you!) Once I realized that it did this and much more, I was hooked on researching this platform deeper. I ended up going with an unlimited lifetime plan once I saw the dedication and innovation of the team over at MarketMeSuite.

Image via CrunchBase

In my mind, it is the perfect solution for busy business owners who have multiple Facebook and Twitter pages to update. There are also many very useful marketing tools built on top of the convenience of being able to do all this from my desktop without the constant hassle of logging in and out of different sites all the time just to keep up. What a relief!

More than just a dashboard

MarketMeSuite can help you build client relationships and organic, targeted leads from the word go. This ethical marketing app can do more than schedule posts to Twitter and Facebook, source local users in your niche or automatically tweet RSS feeds with unique branding: explore what this powerful system can bring your business today.

For the clearer picture of what this awesome service can do for you, visit their site to learn more.

PART 1 – by Robin Wood

PArt 2 – by Robin Wood

• Connect with everyone in your network, face to face, anyplace
• Save time, hassle, and money spent on travel
• Help save our environment by minimizing your carbon footprint!

Our patented video technology ensures you get the best possible video and sound quality every time, unlike other online video services. SightSpeed offers the highest-quality, full-motion 30 frames per second video with clear audio and no annoying delay.

On top of that, you can easily send video email which is much more personal than the traditional email – and text chat endlessly with our integrated instant messaging (IM) service. SightSpeed also offers low-rate worldwide phone calling. And don’t forget, SightSpeed works great on both PCs and Macs!

sightspeed.com

Although the credit crunch is still weighing on millions of people, it doesn’t mean the end for every small or medium-sized business. In fact, this is a great time for savvy entrepreneurs to grow a business and prosper by thinking creatively and strategically. To make sure your business thrives during the downturn, you need to take a good hard look at your business.

Here’s how you can flourish during difficult times. It just takes a bit of creativity…

1. Trim the fat. Now’s the time to review your company finances in a calm and collected manner. Be sure to look at what is being paid on time. Then look for waste and how you can save – there are sure to be a few places where this is possible. Eliminate expenses that aren’t essential to your core business.

2. Know your customers. Spend time with your customers and find out more about their needs so you can deliver what they want when they want it. Also consider sending out a customer satisfaction survey to gain additional insights. Continue offering great service and going above and beyond so that every customer feels as if they are getting the VIP treatment.

3. Stay ahead of the competition. Researching your competition is invaluable so you can make sure you’re competitive with their quality and service. Also remember that during a downtown, some of the people who are laid off may start their own businesses. Monitor the market for newcomers, but remember that you have a head start.

4. Enhance your offering. Cutting prices is one way to make your product or service more attractive, but it’s not the only way. Once you lower your prices, it can be hard to raise them again. Think about adding other incentives like reduced delivery times or added bonuses instead.

5. Adapt to the market. If you notice that sales are declining in one area, focus your efforts on areas that are seeing more sales. Don’t waste your time on sectors that are in freefall. If your business is focused on a single product, consider repositioning it and be ready to cater to people’s changing needs.

6. Invest in you. Now is the perfect time to build on your knowledge, skills, and talents by attending conferences, taking a professional development course, or investing in a business coach. It will help position you as an expert in your field and give you a competitive edge!

7. Make more noise. Continue advertising if you can afford it, but look for other inexpensive ways to get the word out. Perhaps start a blog, join web forums in your field, or write a column for a trade publication or local newspaper.

8. Prepare for the good times. Remember that a recession is a periodic event, but it doesn’t last forever. Resist the urge to run for cover. Instead, keep doing business.

Come out fighting and energize your business to ensure that you don’t go the way of the dinosaurs. The good times will come again – this is your chance to make sure you’re a part of them.

© 2009 Ali International, LLC

Online entrepreneur Ali Brown publishes the award-winning ‘Highlights on Marketing & Success’ weekly ezine with 36,000+ subscribers. If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.AliBrown.com

Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you’ve come to the right place.

1. Be reader-centered, not writer-centered.

Many ads, brochures, and Web sites talk endlessly on and on about how great their products and companies are. Hello? Customer, anyone? Think of your reader thinking, “What’s in it for me?” If you can, talk with some of your current customers and ask them 1) why they chose you, and 2) what they get out of your product or service. TIP: To instantly make your copy more reader-focused, insert the word “you” often.

2. Focus on the benefits — not just the features.

The fact that your product or service offers a lot of neat features is great, but what do they DO for your customer? Do they save her time or money? Give her peace of mind? Raise her image to a certain status? Here’s an example: If you go buy a pair of Gucci sunglasses, you’re not just looking for good UV protection. You’re buying the sleek, stylish Gucci look. So that’s what Gucci sells. You don’t see their ads talk about how well made their sunglasses are. Think about what your customers are REALLY looking for.

Now, what does an insurance broker sell? Policies?

Nope — peace of mind. (See? You’ve got it.)

3. Draw them in with a killer headline.

The first thing your reader sees can mean the difference between success and failure. Today’s ads are chock full of clever headlines that play on words. They’re cute, but most of them aren’t effective. There are many ways to get attention in a headline, but it’s safest to appeal to your reader’s interests and concerns. And again, remember to make it reader centered — no one gives a hoot about your company.

Bad: “SuccessCorp Creates Amazing New Financial Program”
Better: “Turn Your Finances Around in 30 Days!”

4. Use engaging subheads.

Like mini-headlines, subheads help readers quickly understand your main points by making the copy “skimmable.” Because subheads catch readers” eyes, you should use them to your benefit! Read through your copy for your main promotional points, then summarize the ideas as subheads. To make your subheads engaging, it’s important to include action or selling elements.

Bad: “Our Department’s Successes.”
Better: “Meet Five Clients Who Saved $10K With Us.”

5. Be conversational.

Write to your customers like you’d talk to them. Don’t be afraid of using conversational phrases such as “So what’s next?” or “Here’s how do we do this.” Avoid formality and use short, easy words. Why? Even if you think it can’t possibly be misunderstood, a few people will still be confused. Plus, being conversational helps prospects feel like they can trust you more.

6. Nix the jargon.

Avoid industry jargon and buzzwords — stick to the facts and the benefits. An easy way to weed out jargon is to think of dear old Mom reading your copy. Would she get it? If not, clarify and simplify. (This rule, of course, varies, depending on who your target audience is. For a business audience, you should upscale your words to what they’re used to. In some industries, buzzwords are crucial. Just make sure your points don’t get muddled in them!)

7. Keep it brief and digestible.

No one has time to weed through lengthy prose these days. The faster you convey your product or service’s benefits to the reader, the more likely you’ll keep her reading. Fire your “biggest gun” first by beginning with your biggest benefit — if you put it toward the end of your copy, you risk losing the reader before she gets to it. Aim for sentence lengths of less than 20 words. When possible, break up copy with subheads (see no. 4), bullets, numbers, or em dashes (like the one following this phrase) — these make your points easy to digest.

8. Use testimonials when possible.

Let your prospects know they won’t be the first to try you. Give results-oriented testimonials from customers who have benefited immensely from your product or service. Oh, and never give people’s initials only — it reminds me of those ads in the back of magazines with headlines like “Lose 5 Tons in 3 Days!” Give people’s full names with their titles and companies (or towns and states of residence) — and be sure to get their permission first.

9. Ask for the order!

Tell your reader what you want her to do — don’t leave her hanging. Do you want her to call you or e-mail you for more information? Order her copy now? Call to schedule a free consultation? Complete a brief survey? Think about what you’d most like her to do, and then ask her. It’s amazing how many marketing materials I come across every day that don’t make it clear what the reader should do. If you wrote interesting copy, your reader may forget you’re trying to sell something. Tell her what to do, and she’ll be more likely to do it.

10. Have your copy proofread!

Good. Now have it proofread again. Don’t risk printing any typos, misspellings, or grammatical mistakes that will represent your company as amateurs. Hire a professional editor or proofreader to clean up your work. Remember, you only get one chance to make a first impession! Oops — impression.

© 2001-2008 Alexandria Brown International Inc.

Online entrepreneur Alexandria K. Brown publishes the award-winning ‘Highlights on Marketing & Success’ weekly ezine with 28,000+ subscribers. If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.AlexandriaBrown.com